Anybody who has blogged for a few consecutive moments knows that it is important to utilize social media. Social media will probably be the most useful resource for online marketing. If used effectively, it will be more impactful than purchasing a commercial on television during the Super Bowl. Social media instantly connects businesses and bloggers with their target audience. They just need to know how to tap into it. Energy that is focused on buying ad space on a billboard over the highway should instead be directed at social media. The reason that an entrepreneur would put an ad on the highway is that it is where people are. Well, now social media is where people are.
The Power of YouTube
It seems that people are not turning on their television to get their news anymore. More people are turning to YouTube, finding their favorite network and looking at the clips that they have uploaded. It makes it easier for them to find relevant content rather than sitting through an hour-long program. But it is not only news stations. YouTube gets more traffic from adults 18-49 than any cable station. People are even getting famous just by using YouTube.
What Are Most Marketers Doing?
When somebody hears that social media is outperforming cable television, it seems almost unthinkable. It sounds like a myth and that experts would need to be consulted about this. According to the majority of marketers, they are now directing their efforts to social media. In fact, 65% of marketers plan to increase their social media advertising. YouTube has yielded two billion dollars for its users. Facebook has millions of advertisers. These platforms are only getting bigger, and marketers recognize that if they invest their time and resources into it, there will be incredible yieldings.
Employees Are Representing Brands
If a friend worked at Wal-Mart or another major company, then every time you had a question related to that company, you would probably ask them about it. The same principle applies in social media. If people see that somebody works for a major cell phone provider or even the local coffee shop, that individual will become a minor celebrity. She will stand as a representation of that company. Employees often enjoy the attention that they get from representing the company. So long as the employee exhibits professionalism, companies like having them serve as beacons for the brand.
People Watch Videos On Snapchat
Advertisers know that their target audience probably does not have a long attention span. They do not have the patience to sit and read a big block of text. Sometimes bloggers will modify their articles with several headers and lists so that it is more digestible. Further, they will produce video content, because people actually enjoy watching them. Wise entrepreneurs recognize that if they want to establish themselves as experts, they need to learn how to make high-quality videos with good content and post them on trending social media outlets. Currently, people are watching videos on Snapchat. Snapchat and Watsapp Status has reached the ten billion daily video views.
The Mobile Device
Unless there is a very engaging show on television, most people are going to watch it with the phone in their hand. They will also ignore the commercials and just look at the phone until the show comes back on. Whether for browsing, shopping, or using social media, most people use the Internet from their phone. 8 in 10 global users visit social media from their mobile phone. Web designers have to optimize their sites for a smaller screen. Marketers invest their resources to develop advertisements that are exclusive to the mobile device.
The world of advertising is changing rapidly. Those who do not want to be left behind need to keep up with the trends.