Research indicates that search engines process trillions of searches in recent years, the total of which has moved nowhere but upwards, and is slated to continue on a rapid rise throughout coming years.
Local search engine optimization efforts are often more effective than those on the global or national level, as consumers that are ready to make purchases in person typically look to search engines immediately before doing so. After researching reviews and other pertinent, meaningful characteristics about businesses they are considering purchasing products or services from, it’s more than likely such consumers actually do, in fact, go through with purchases.
Doing well on the local level of popular search engines, however, is difficult. They typically do extremely well at nitpicking, scoping out any minor problems your web pages and listings that might count against you. Even if you don’t think those fudge-ups are or important – think again – they likely are to Google, Yahoo, and Bing.
However, they’re only doing such in the name of trying to achieve high user experience – not to be mean. Let’s brush over minor, yet important, details to correct on business listings hosted on popular search engines.
Discrepancies Between Search Listings That Are Both Your Business’
When you type in the name of your business, entity, or web page on popular search engines, do two different names, addresses, or other fields of identifying information pop up?
If so, and one of them has an error, make sure to delete the error so both listings are consistent with one another. This makes sure that searches related to your business return nothing but your company’s web pages on Google and other web pages.
Look Out For YellowPages And Yelp Listings
YellowPages, Yelp, and other hosts of name, address, phone number, and reviews related to your business might return inaccurate search engine optimization results, resulting in less-than-optimal results from your SEO efforts.
Look To Data Aggregators
InfoGroup, Factual, Acxiom, and LocalEze are all popular examples of data aggregators, which compile information related to businesses and their identifying information. If your business’ identifying information isn’t correct with all four of these agencies, you should do your best to correct them. After doing so, you should nearly immediately experience improvements in search engine results related to your entity.
Say “Goodbye” To Any Confusing Information
Paying an independent, unbiased third-party to review the straightforwardness of your content that readily shows up on search engines is well worth the money. You should pay multiple persons to perform these tasks, just to make sure none of your local citations need to be cleaned up.
If a cleanup is necessary, don’t hesitate! It could mean a loss in business, even if such mistakes weren’t active on search engine returns for very long.
Don’t Pay To Make Minor Changes
Several companies like to make money off of business owners wanting to make minor adjustments to their search engine presences. Unless you made a major mistake, don’t sweat it.